Amazon's annual Prime Day sales event will take place from June 23-26, marking an earlier start to the deals-filled period than usual. The e-commerce giant has emphasized that this year's focus will be on essential items such as groceries and household goods, shifting away from the luxury-focused sales of previous years. This move comes amidst a challenging economy, with U.S. consumer sentiment hitting a record low in May, according to University of Michigan data. Last year's Prime Day event saw $24.1 billion in online spend across U.S. retailers, representing 30.3% year-over-year growth.
