HubSpot has launched a new feature called the Agent CLI, which allows agents to automate repetitive tasks and schedule work in various environments. The feature is designed to complement the company's existing AI Connectors and public APIs, and will enable GTM and ops teams to automate routine tasks, reports, and actions.
The HubSpot Agent CLI can be used to automate tasks such as generating daily scans of the pipeline for deals closing this week, sending RevOps a prioritized cleanup list with suggested next actions, or setting up an automation for whenever a new ticket comes in from a top-tier account. The feature is available in private beta now, and anyone interested can sign up to be part of it.
The introduction of the Agent CLI is a key step towards building an open ecosystem for the agent era, which aims to make agents more effective by giving them the freedom to choose the best infrastructure for their workflow. HubSpot's vision is to support any agent infrastructure that is chosen by users, and the Agent CLI is just one part of this strategy.
The HubSpot Agent CLI is built on the same foundation as the company's public APIs and MCP server, and is designed to work seamlessly with existing tools such as Codex, Claude Cowork, and Claude Code. The feature will help GTM and ops teams to get more time back to focus on high-value tasks by automating routine work.
