HubSpot has introduced the Agentic Customer Platform, a tool designed to bridge the gap between AI and business context. The platform allows companies to capture and maintain high-quality context that is essential for AI-driven decision-making.
According to HubSpot's research, most AI platforms struggle with context due to their inability to understand the nuances of a company's operations and customer relationships. This "context gap" leads to inefficiencies in AI adoption, where teams spend hours briefing AI on the business context before each interaction.
The Agentic Customer Platform addresses this issue by providing a centralized location for all customer data and business context. This infrastructure enables AI agents to access the necessary information at the moment of interaction, making them more effective and efficient.
HubSpot is now focusing on solving the "context gap" with its new platform. By bridging the connection between AI and business operations, companies can unlock the full potential of their AI investment.
Key statistics:
- 280,000+ companies are already using HubSpot's tools.
- The Agentic Customer Platform aims to capture and maintain growth context for customers across five dimensions:
- Business context: capturing knowledge about a company's products, services, and market positioning.
- Team context: understanding how teams actually work and interact with each other.
- Process context: building workflows that are actionable by AI agents.
- Customer context: accumulating the history of customer relationships and interactions.
- Network context: accessing collective intelligence from HubSpot's network of companies.
Founders and entrepreneurs can evaluate their AI platforms using a new set of questions that focus on context, rather than just models or data. These questions include:
- Can it capture and act on the full picture?
- Is context maintained automatically?
- Is it built for growth specifically?
- Does it compound over time?
