Stages a prospect moves through before converting
A marketing or sales funnel is a model representing the stages a prospect moves through on the way to becoming a customer — typically Awareness, Interest, Consideration, Intent, Evaluation, and Purchase. Drop-off at each stage is analyzed to find conversion bottlenecks.
1,000 visitors → 200 sign up (20% conversion) → 40 start a trial (20%) → 8 become paying customers (20%). Each stage is a lever to optimize.