Dip before growth — common in startups and investments
The J-Curve describes a pattern where performance initially declines before rising sharply — forming the shape of a 'J'. In startups, it often refers to early losses before revenue scales. In VC, it describes negative returns in early fund years before exits materialize.
A startup invests heavily in product and hiring in year one, generating negative EBITDA. By year three, revenue outpaces costs and the curve bends sharply upward.