Strategy

Open Source

Publicly available software code anyone can use or modify

Definition

Open source software is code made publicly available under licenses that allow anyone to inspect, modify, and distribute it. In SaaS, open source is both a development model and a powerful GTM strategy — the community builds trust and drives inbound.

📌 Example

Supabase is open source. Developers can self-host it for free, but most pay Supabase for the managed cloud product. The open source repo is the top-of-funnel.