Year over Year growth comparison
Year over Year (YoY) is a method of comparing a metric against the same period in the prior year, eliminating seasonal effects and showing true growth or decline trends. It's the standard reporting cadence for investors and board presentations.
If ARR was $2M in January 2024 and $3.4M in January 2025, YoY ARR growth is 70%. Investors typically want to see 2–3x YoY growth at early stages.