Zoom Partners With Human Verification Company World Amid Growing Deepfake Threat
Zoom has announced a partnership with World, a company founded by Sam Altman, to prevent deepfake imposters from joining video meetings. The threat is real, with financial losses from deepfake-enabled fraud exceeding $200 million in the first quarter of last year and an average loss per corporate incident topping $500,000.
The problem has already hit several companies, including engineering firm Arup, which lost $25 million after a series of wire transfers were authorized during a video call that turned out to be a deepfake. World uses its World ID Deep Face tech to verify participants' identities by cross-referencing multiple factors, including a signed image, real-time face scan, and live video frame.
The new feature will allow hosts to require all participants to verify their identity before joining the meeting, with a "Verified Human" badge appearing on verified users. Participants can also request mid-call that someone verify themselves. Zoom said this integration is part of its open ecosystem approach, giving customers more ways to build trust into their workflows.
This partnership marks World's growing efforts in human verification, which has seen it partner with consumer platforms like Tinder and Visa.
