Ranking prospects by likelihood to convert
Lead scoring is a methodology for ranking inbound leads by their likelihood to convert into paying customers, based on behavioral signals (product usage, email opens, page visits) and firmographic data (company size, industry, job title).
A SaaS assigns 10 points for visiting the pricing page, 20 for starting a trial, and 30 for inviting a teammate. Leads above 50 points are routed to sales automatically.