Encouraging existing customers to upgrade or expand
An upsell is a sales motion that encourages existing customers to move to a higher-tier plan, increase seat count, or purchase additional modules. Upsells are the engine behind NRR above 100% and are far cheaper than acquiring new customers.
Loom's free tier limits videos to 5 minutes. When a team member records a 7-minute demo and hits the wall, the prompt to upgrade is perfectly timed — a product-led upsell.